As we can see from the data here, the electricity costs 35 cents in Germany and costs 8 cents in China. Thanks to mileage in civilization, developed countries tend to have higher electricity cost than developing countries. People finally know the external effect of many cheap power plants and internalize the external cost or use better power plants (see this). It is much important to deal with the 2 degree Celsius issue than to make money, especially after people understand governments are printing money and there is only one Earth.